Project Description

• Branding for a mobility and logistics company •

Task:
The task was to develop a branding for an innovations lab of a a globally leading mobility and logistics company, which communicates the independence, creativity and expertise of such an incubator of innovation.

Target group:
The target group of the innovations lab are the employees of the company, particularly the employees on a management level, existing and potential partners (B2B), founders, visionaries & entrepreneurs and the general public.

Tonality: innovative, creative, expert, agile, based on partnership, visionary, entrepreneurial

Branding may be: playful, emotional, modern, fresh, unconventional